Privacy Policy

Privacy Policy
Last updated: 8 December 2025

This Privacy Policy explains how DYNAPURE LIMITED (“we”, “us”, or “our”) collects, uses, stores and shares your personal data when you visit, browse, or make a purchase on dynapure.shop (the “Website”).

We process personal data in accordance with the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018.

1. Who We Are (Data Controller)

DYNAPURE LIMITED (Company No. 16890817) is the data controller for personal data collected through the Website.

Registered office: 292070 Office Suite 29a, 3/F., 23 Wharf Street, London, United Kingdom, SE8 3GG
Email: support@dynapure.shop

2. Personal Data We Collect

The personal data we collect depends on how you use the Website and may include:

  1. Identity & contact data

  • Name

  • Email address

  • Telephone number

  • Billing address and delivery address

  1. Order & customer service data

  • Items purchased and order history

  • Order number, delivery method, tracking details (where available)

  • Messages you send to customer support, return requests, and complaint handling

  1. Payment-related data

  • Payment status and transaction references provided by our payment service providers

  • We do not normally store full payment card details (these are handled by payment processors)

  1. Technical & usage data

  • IP address and approximate location derived from IP

  • Device type, browser type and version, operating system

  • Pages visited, time spent on pages, referring URLs, and clickstream data

  1. Cookie and similar technology data

  • Information collected via cookies, pixels, and similar tools to provide functionality and analytics

We do not knowingly collect personal data from children under 13 years of age.

3. How We Use Your Personal Data

We use personal data for the following purposes:

  • Order processing and fulfilment: taking payment, confirming orders, shipping, handling returns

  • Customer support: responding to enquiries, handling complaints and after-sales issues

  • Website operations and improvement: maintaining the Website, analytics, performance testing and user experience improvements

  • Security and fraud prevention: protecting accounts, preventing misuse, investigating suspicious activity

  • Legal compliance: meeting legal, tax and accounting requirements; responding to lawful requests

  • Enforcement: enforcing our Terms & Conditions and protecting legal rights

4. Legal Bases for Processing (UK GDPR)

We process your data under one or more lawful bases, including:

  • Performance of a contract (to fulfil your order or provide requested support)

  • Legal obligation (tax and accounting retention, regulatory compliance)

  • Legitimate interests (operating and improving our business, fraud prevention, security)

  • Consent (where required, such as certain marketing or non-essential cookies)

5. Cookies

We use cookies and similar technologies to:

  • Provide core Website functions (e.g., basket and checkout)

  • Remember preferences and settings

  • Analyse Website traffic and improve performance

You can manage cookies through your browser settings. If you disable certain cookies, parts of the Website may not function properly.

6. Sharing Your Personal Data

We may share personal data with trusted third parties, including:

  • Ecommerce/hosting providers and IT service providers

  • Payment processors

  • Delivery and logistics partners

  • Analytics and security providers

  • Professional advisers (lawyers, accountants, auditors)

  • Authorities or courts where required by law, regulation or legal process

We do not sell your personal data.

7. International Transfers

Some service providers may process personal data outside the UK. Where required, we implement appropriate safeguards recognised under UK data protection law (such as standard contractual clauses or equivalent measures).

8. Data Retention

We keep personal data only as long as necessary for the purposes described in this Policy, including legal and accounting requirements. When data is no longer needed, we delete it or anonymise it.

9. Your Rights (UK GDPR)

You may have rights to:

  • Access your personal data

  • Rectify inaccurate or incomplete data

  • Request erasure (in certain circumstances)

  • Restrict processing (in certain circumstances)

  • Object to processing based on legitimate interests or direct marketing

  • Data portability (where applicable)

  • Withdraw consent (where processing is based on consent)

To exercise your rights, email support@dynapure.shop. We may verify your identity before responding.

You may also lodge a complaint with the UK Information Commissioner’s Office (ICO). We encourage you to contact us first so we can address your concerns.

10. Security

We use appropriate technical and organisational measures to protect personal data. However, no online system is completely secure, and we cannot guarantee absolute security.

11. Third-Party Links

The Website may contain links to third-party websites/services. We are not responsible for their privacy practices. Please review their policies.

12. Changes to This Policy

We may update this Policy from time to time. The latest version will be posted on the Website with an updated “Last updated” date.

13. Contact

DYNAPURE LIMITED (16890817)
Registered office: 292070 Office Suite 29a, 3/F., 23 Wharf Street, London, United Kingdom, SE8 3GG
Email: support@dynapure.shop

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